Finn Dixon & Herling LLP served as legal counsel to Health Monitor Network, a portfolio company of Gridiron Capital, in connection with its acquisition of D+R Lathian. Health Monitor Network is a leading point-of-care marketing company providing engagement solutions for pharmaceutical, biotech, and medical device brands. D+R Lathian is an omnichannel healthcare marketing company known for its healthcare professional digital engagement capabilities and proprietary MyDrugRep.com platform.
The acquisition expands Health Monitor’s healthcare professional engagement, data-driven activation, and omnichannel marketing capabilities. By combining Health Monitor’s trusted point of care platform and award-winning educational content capabilities with D+R Lathian’s expertise in HCP engagement, the combined organization will deliver a more integrated approach to reaching audiences across the healthcare journey.
The full press release can be found here: Health Monitor Network Expands Leadership Position with Acquisition of Digital HCP Marketing Company D+R Lathian
The FDH team was led by Corporate partners Neil Ruben and Austin J. Pendleton and included Corporate associates Evan S. Williamson and John Sullivan; Debt Finance partner Matthew M. Donaher; Executive Compensation, Benefits & Employment partner Adam Mendelowitz; and Executive Compensation, Benefits & Employment associate Nicholas D’Angelo.